On a global and local level, Kia are involved in many different sports from Shirt Sponsorships at Athletico Madrid in Spain and Girondins de Bordeaux in France to the 2011 X Games in Shanghai. A selection of theses sponsorships can be seen below.
Kia Motors announced at its Australian Open 2013 vehicle handover ceremony that it will extend its agreement as the major sponsor of the Australian Open for an additional five years through to 2018. The new deal cements Kia as the longest running major sponsor of the event, with 17 continuous years of commitment to the first tennis tennis Grand Slam® tournament of the year featuring Kia Global Ambassador Rafael Nadal.
Kia Brand Ambassador Rafael Nadal in action at the Australian Open
Kia Brand Ambassador Rafael Nadal making a return at the Australian Open
Announcement of a new 4-year deal with Kia brand ambassador Rafael Nadal
Kia Soul on display at the 2011 Australian Open