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Kia cee'd.
It's pronounced 'seed' in case you're wondering. Unlike many invented car names, we think it's rather appropriate.
Designed by Europeans. Tested on Europeans. And made in a brand new purpose built factory in Europe. During development the top secret project was known simply as 'ED' - for European Design - and the 'CE' part was soon added as shorthand for the Community of Europe.
In a nutshell, it means it's been created using the latest technology and most advanced quality control systems. Backed by a 7 year manufacturer's warranty - the longest you'll find on any car in Europe - we're confident cee'd is a name that's going to be around for a very long time.
Watch Auto Express Build their own Kia cee'd
Watch Simon McBride from Auto Express as he witnesses the high tech construction techniques used to build his very own long term test car at the Kia plant in Slovakia before driving his cee'd back to the UK.
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Auto Express cee'd Review
Did you know that...
The Kia cee'd has been awarded 5 star Euro NCAP rating
