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Read full article June 20th 2012
'Wow!” is not a word that has often reverberated around the cabin when somebody sits in a Kia car for the first time. But that, truly, was the sound I heard coming from my mouth when I got behind the wheel of the top-spec 1.6 CRDi version of the new Kia Cee’d. I was almost as surprised at myself as by the brazenly self-confident presence of this car.
The rise of the Korean Kia/Hyundai group during the past 10 years is one of the world’s most dramatic and significant stories, with profound implications for the international balance in business, politics and economics. As with the Tata group of India, owners of Jaguar Land Rover, the planet has tilted on its axis under the weight of Kia/Hyundai’s ferocious, brilliantly orchestrated assault.Read Full Article
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